More than a decade ago I joined a start-up whose mission hinged on a simple vision: do the right thing. It would become our mantra while building every piece of the business, from sales to marketing to customer service. Our brand would center around building peace of mind; one home, one community, at a time.


At the time, I thought of the business, selling residential home warranties to homeowners through partnerships with cities, as a b2b2c business. But I came to learn that the b2b...

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