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The Art and Science of Storytelling

June 2, 2020

 

If you’ve been working in marketing for a while now, you have no doubt read countless blogs, case studies and white papers advocating great content as the ultimate path to the b2b buyer. Indeed, as so many others have, I too recently wrote about the evolution of b2b marketing into a more storytelling-oriented craft. Yes, the B2B buyer journey often starts with great content, and one of the things I have personally come to love about marketing is the opportunity it provides to use both...

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Lessons Learned Developing Relationships with Local Government

May 29, 2020

 

More than a decade ago I joined a start-up whose mission hinged on a simple vision: do the right thing. It would become our mantra while building every piece of the business, from sales to marketing to customer service. Our brand would center around building peace of mind; one home, one community, at a time.


At the time, I thought of the business, selling residential home warranties to homeowners through partnerships with cities, as a b2b2c business. But I came to learn that the b2b...

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Totally Unrelated: Why On Earth Should Anyone Read Dostoevsky’s Crime and Punishment?

March 9, 2020

 

Dostoevsky’s life was, if you’ll pardon the cliché, stranger than fiction. Born in Moscow in 1821, he was later orphaned. He was arrested for reading banned texts and for his membership in the group of writers and intellectuals known as the Petrashevsky circle. He was sentenced to death by firing squad, and spared by a last minute pardon by the Tsar. He spent 4 years in Siberian labor camp, released in 1854. He later married and found work editing a magazine with his brother, but that too...

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The Age of Infinite Learning

March 3, 2020

The numbers cover different angles of the same story: America’s workforce will be facing tremendous challenges in the coming decades, that will require a massive training - and retraining - effort. Two different reports published by the McKinsey Global Institute tell the tale: by 2030, as many as 375 million workers—or roughly 14% of the global workforce—may need to switch occupational categories as digitization, automation, and advances in artificial intelligence disrupt the world of work....

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Can automation actually humanize the workplace?

February 24, 2020

We've read myriad reports, heard dozens of dire predictions, and watched multiple foreboding news flashes that proclaim the doomed future of the American worker. "To be replaced by machines" has been the battle cry of the 21st century, conjuring up images of barren landscapes scarred by hollowed out earth, smoldering metal and menacing machines stalking about. 

OK, maybe I exaggerated that last part a bit. 

To be fair, there are likely thousands of professions that will suffer the fate of...

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