A REsults-Driven marketing leader

  • Published a book, article, or paper
  • Received an award or special recognition
  • Received one or more certifications
  • Networked with other professionals
  • Limited-edition achievement recognizing early members of Workfolio
  • Considerable experience using technology
  • Endorsed by co-workers or clients
  • Spoken in front of an audience about an area of expertise
  • Donates time to philanthropic causes or organizations

Summary

Tisha Hulburd
I am a results driven transformational marketing leader and business partner with extensive experience building brands, data management and analysis, and process and technology optimization. I’m an innovative problem solver that collaborates well across the organization.

I excel in using technology to optimize performance. I build and develop high performance teams and I enjoy playing an active role in helping a company grow both its brand and its bottom line.

Timeline

  1. -
    VP Sales Operations/B2B Marketing, HomeServe
  2. -
    VP Marketing and Customer Care, Utility Service Partners
  3. -
    Director Marketing, Dominion Retail
  4. -
    AVP Risk Management, HSBC Bank

Proudest Accomplishment

Building brand for start-up, growing to 400 b2b partners and 250% increase in b2c customers

Experience Highlights

  • Website and SEO
    launched websites, integrating SEO and content achieving first page serp
  • Innovative Technology Application
    implemented integrated crm/marketing automation/sales enablement doubling lead gen conversion
  • Data Analysis and Modeling
    Built custom response models increasing response rates by 150%
  • SaaS Start-Up
    Designed go-to-market strategy for saas start-up launching seo, social, content, email marketing

Education Highlights

  • State University of New York
    cultural studies. Summa cum laude
  • University of Virginia
    Marketing analytics

Interests

  • I'm a militant reader
    A fan of the classics and non-fiction.
  • I'm an adventurer
    i have traveled the world and love meeting new people and experiencing different cultures.
  • I love sports and opera
    I know. it's weird.

Results

  • 400
    New b2b Clients Added
  • 75%
    pipeline improvement
  • $40M
    ARR

Skills

  • b2b and b2c Marketing
  • Project Management
  • Social Media
  • Copywriting
  • Public Speaking
  • DIGITAL MARKETING
  • SEO/website management
  • cONTENT MANAGEMENT
  • EMAIL/DIRECT MAIL MARKETING
  • salesforce
  • hubspot
  • sales enablement
  • google analytics
  • data analytics
  • sql

Questions & Answers

Why did you choose your profession?
I am an adventurer, a reader and a math geek, marketing is the intersection of these pursuits.
Describe your greatest accomplishment.
I read War and Peace.
What tools do you use?
I'm a data and technology hacker, I'll figure out a way. Excel, SQL, Salesforce, Hubspot, Hootsuite, Google Analytics. If I don't know it, I'll learn it, fast.

Blog

The Art and Science of Storytelling

 

If you’ve been working in marketing for a while now, you have no doubt read countless blogs, case studies and white papers advocating great content as the ultimate path to the b2b buyer. Indeed, as so many others have, I too recently wrote about the evolution of b2b marketing into a more storytelling-oriented craft. Yes, the B2B buyer journey often starts with great content, and one of the things I have personally come to love about marketing is the opportunity it provides to use both...